Support for National Awareness-Raising Campaign on Quality Infrastructure (QI) in Tbilisi and Regions of Georgia (2027)

The subject of the public contract is to support/contribute to the CzDA's hybrid nation-wide awareness-raising campaign on QI topics with respective online and offline activities which envisages elaboration/implementation of: • social media content for further dissemination on CzDA's communication channels • presentation(s) for further dissemination with the general public by the contractor at the face-to-face awareness-raising meetings • awareness-raising meetings with respective speakers in ten target municipalities • non-food product safety (i.e. quality infrastructure) consumer guide to be developed and disseminated among general public • respective questions and participation in media integrations based on the CzDA's media calendar The campaign aims to raise awareness among Georgian companies and consumers about Quality Infrastructure (QI) topics, including the benefits of quality standards, state regulations, available services, and more under the EU-funded project “QUIS – Better Goods and Services”. The outcomes of the awareness raising-campaign are further specified in Annex no. 1 of this TD (Technical Specification and Description of Implementation.)