Communication Support for a Nationwide Awareness Campaign on Non-Food Product Safety and Quality Infrastructure (QI) in Georgia

The subject of the contract is the design and implementation of a nationwide online awareness campaign in Georgia focused on the safety of non-food products and quality infrastructure (QI), with the aim of increasing consumer awareness, strengthening their ability to make informed decisions, and supporting the acceptance and perception of the benefits of international and European standards in key sectors. The campaign includes the preparation of a communication concept, the creation and distribution of multimedia content, social media management (Facebook and Instagram), the delivery of media outputs, and systematic evaluation of impacts through defined key performance indicators (KPIs). The subject of performance is described in detail in Annex No. 1 of the tender documentation – Technical Specification and Description of Implementation , including the delivery timeline, conditions for approval of deliverables, etc.